Noah’s Ark was a Design Research & Development project carried out by Philips Design as a first step towards establishing a structural approach to designing for experiences. Over the course of eleven weeks, six designers worked together with seven students in three different teams. The teams’ objectives were to research, design and produce an output that would advance Philips Design’s knowledge and understanding of experience design, and the ability to communicate it. The teams explored three 'experience' themes: sensorial, virtual/physical, and spatial/environmental.
The outcome of the project was a report and videos which captured the developed theory and approach to experience design and supported by the delivery of three interactive experience prototypes which guided the user through different aspects of an experience as it developed over time:
Nebula - The waking experience
Aurora - Interactive light wall experience
Garden - The subway experience
Two patents were applied for based on project innovations