Noah's Ark

  • Noah's Ark
  • Noah's Ark
  • Noah's Ark
  • Noah's Ark
  • Noah's Ark
  • Noah's Ark
  • Noah's Ark
  • Noah's Ark
  • Noah's Ark
  • Noah's Ark
  • Noah's Ark
  • Noah's Ark
  • Noah's Ark

Noah’s Ark was a Design Research & Development project carried out by Philips Design as a first step towards establishing a structural approach to designing for experiences. Over the course of eleven weeks, six designers worked together with seven students in three different teams. The teams’ objectives were to research, design and produce an output that would advance Philips Design’s knowledge and understanding of experience design, and the ability to communicate it. The teams explored three 'experience' themes: sensorial, virtual/physical, and spatial/environmental.

The outcome of the project was a report and videos which captured the developed theory and approach to experience design and supported by the delivery of three interactive experience prototypes which guided the user through different aspects of an experience as it developed over time:

Nebula - The waking experience

Aurora - Interactive light wall experience

Garden - The subway experience

 

Two patents were applied for based on project innovations

Image projection system

Interactive Display System

Project information

  • Date 2000
  • ClientPhilips Design
  • LocationEindhoven, Netherlands

Our role

Whilst employed as Design Manager of the Interactive Design Group at Philips Design

Joint Creative Lead and Project Management of the Experience Design Research project

Working with the design research team to translate psychology research insights into a practical and tangible approach to design for experiences

Recruiting teams that integrated a mix of creative professionals with top-talent students

Briefing the design teams into the developing theory and practice of Experience Design

Creative direction throughout the development and communication phases of the projects

Documenting the theory, findings, pratical approach and results of the research programme

Liaising with patent department for applications