Multiple Intimate Media Environments (MiME) was a project in the Disappearing Computer call of the Information Society Technologies programme of the European Commission. Philips Design led a consortium with Xerox Research Centre Europe and Nottingham University.
“Intimate Media” describes the stuff that people create and collect to store and share their personal memories, interests and loves. It is central to how people make sense of their world by representing roots, heritage, and a sense of belonging, achievement and connection. Examples of intimate media include photographs, photo albums, diaries and souvenirs, however intimate media touches all of the senses and may also be sounds or smells that trigger a connection. In a world where computers are steadily moving into every aspect of personal life, the MiME project proposed that instead of intimate media disappearing into the computer, computers will instead disappear into everyday artifacts, augmenting and creating new ways of collecting, storing and sharing intimate media.
MiME was a design-led project focusing on the typically neglected qualities associated with the experiential aspects of digital media, tools and spaces within the home setting.