We provide a range of creative methods and tools designed to support business development successfully through four key phases of innovation development – from strategy through to launch – actively focused on engaging with key business stakeholders and customers throughout to promote speed, effectiveness and business relevance.
Strategic discovery focuses on capturing and transforming both business and user insights into tangible business directions. Complementary and triggering inspiration is further translated into specific innovation opportunities.
Idea generation, articulation and rapid feedback loops guide an efficient approach to defining and evaluating innovative products, services and interactive experiences.
Experience design dives deeper into the development of interactive products and solutions, linking closely to the overall brand experience of the customer and supporting business model generation.
Iterative development of new products and services increasingly requires an ongoing evaluation with end users to refine digital and physical aspects both before, during and after launch.