Summ()n's expertise lies in gathering high-granularity data about people’s behavior and activities, their uses (and abuses) of products and services – but also about their motivations, ideas, dreams (and sometimes concerns and fears, too).
Summ()n facilitates collaborative encounters between clients with their current – or potential – customers and support the co-creation of new opportunities. With additional reference to key industry and market trends Summ()n helps clients to explore new possible pathways, imagine and co-create more interesting and promising opportunities; conjuring up new futures together.
Summ()n ensures that co-creation dialogues and future challenging interactions are serious and informative, but also engaging and playful. They develop customized ‘serious games’ to play with future possibilities, to create new ideas but also quickly eliminate well-known banalities and clichés. They apply a wide range of tools, from online platforms and virtual worlds to simple analogue physical environments (and everything in between – hybrid spaces, interactive installations, and multimedia performances).