• Stby

Design Research for Service Innovation

Design research projects connect service providers with the lives and experiences of their customers. Through the strong connection to design, this helps clients to innovate their service offering, making it more valuable for both their customers and business. STBY's projects generate rich and visually illustrated research materials that bring real people into the heart of design and innovation processes.


  • NameStby
  • LocationLondon and Amsterdam
  • URL


Design ethnography
Global design research
Probe and diary studies
Lead user discovery research
Service experience lab
Research synthesis and consolidation
Scenario and persona development
Quantitative validations
Design-driven organisational transitions